In Season

You’ve seen the suggestion in every bridal magazine: Use flowers that are in season for the best quality and best value. But what does “in season” mean?
In the floral industry, seasonal flowers are becoming less seasonal and more seasonless. Many of your favorite flowers are now available by growers for year-round use and you don’t have to sacrifice quality or value to get them. Depending on where you live, you are probably are used to seeing hydrangeas bloom in your garden only in the summer, but florists have access to them all year. Roses, calla lilies, daisies, gerberas, lilies, and orchids are all popular year-round favorites.

There are still a few exceptions to the seasonal rule. Most early blooming spring flowers are hard to find outside their traditional blooming phase. Sweet peas, peonies, daffodils, and tulips are a few spring varieties that have limited availability.

Color is another seasonal issue. More so than the flower varieties changing, you will begin to see the colors of the flowers change. For example, every week in my shop, we receive a case of daisies. Currently, the colors are yellow, pink, lavender, and white but once the cool weather begins to blow in and fall is upon us, the same case of daisies will switch to shades of gold, bronze, and burgundy. You will begin to see more yellow, orange, and chocolate colored roses and less of the pinks, greens, and lavenders that were previously available. This does not mean that you must stick to seasonal colors, all colors are still available but the supply of “off-season” colors may be limited. In fact, choosing the less popular colors of the season may save you money. The upcoming Valentine holiday is a prime example of this.  Since the traditional Valentine colors of red, pink, and white are in high demand, the prices of flowers in these colors will increase while the less common colors like yellow and orange will maintain their normal prices.  So if you are a bride interested in getting married on Valentine’s Day, staying away from in-demand red roses and opting for yellow daisies would save you a bundle of money.

Whatever flowers and colors you choose, no matter the season, its important to stay true to yourself.  A purple color scheme at Christmas may not be traditional, but if it reflects who you are, go for it!

 

If you have questions about the availability of your favorite flower, leave a comment with your question or email me.

 

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